Quite a few days have passed since Mark Briggs, co-founder and CEO of Serra Media, had visited my Virtual World computer class. He is one of the first guest speakers to come to our classroom.
Mark, being a former writer for the News tribune, spoke to us about the direction in which newspapers were to be heading toward the future. He spoke of the newspaper as if it weren’t dying and it being still alive but in a different way. He said that the newspaper’s current model was incompatible for today’s technology and that it should remodel its current business model. So far, several newspapers have posted a website on the net…updating them from hour to hour or at least as frequent as the events of the day may allow.
Mark also spoke of the businesses he has recently had a hand in creating, such as Townluxe and Newsgarden. TownLuxe is a location program that allows people to share insight on the bargains. The location program was made for the site Bargain Babe by Serra Media. Serra Media also has created NewsGarden (very similar to TownLuxe), which allows users to get involved with their community’s newpaper and the newspaper to get more involved with the community. In other words, it works both ways.
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